1. The mystery sender
Bad
Thanks for your business! Please review us: [link]
Better
Hi Alex, Harbor Auto here. Thanks for trusting us with your vehicle today. Would you share your experience? [link]
Why: The second version identifies the sender and anchors the request to a recognizable interaction.
2. Rating pressure
Bad
We hope you loved us! Please give our team 5 stars: [link]
Better
Thanks for visiting Northside Dental today. We welcome your honest feedback: [link]
Why: The customer owns the evaluation. The business does not need to prescribe the score.
3. Incentive trouble
Bad
Leave us a 5-star review and get 15% off next time.
Better
Thanks for choosing [Business]. If you would like to share your experience, you can review us here: [link]
Why: The FTC prohibits incentives conditioned on a particular sentiment. Google prohibits incentives in exchange for reviews.
4. The guilt trip
Bad
Reviews are everything to us. Please help us reach 500 reviews!
Better
Thank you for choosing [Business]. If you have a moment, we would value your honest feedback: [link]
Why: The customer is not responsible for the business's marketing target.
5. The vague reminder
Bad
Reminder!!! You still haven't reviewed us.
Better
A quick follow-up from [Business]. If you would still like to share your recent experience, here is the link: [link]
The pattern
Good requests usually identify the sender, provide genuine context, ask neutrally and make the next step obvious. More persuasion is not automatically better.